Prostoria

Prostoria is an expression of our passion for creating furniture that is unique, and which fills a room with a palpable sense of well-being. Openness to new challenges, a gritty sense of determination and a searching spirit guided by new values merge into continuous process at Prostoria. It is a philosophy that has over the years become our trademark. Prostoria has, in the space of ten years, grown from being a small manufacturer of upholstered furniture into a formidable industrial operation based on a philosophy of research-based design – and whose products have gone forth to furnish public and residential interiors all around the world. Our dedication to quality is reflected in our decision to manufacture all types of furniture in-house, thereby ensuring adherence to high standards.

Leading by Example

Prostoria is a family-owned business and behind the impressive record of creativity stands its founder Tomislav Knezović. Although to be fair he does not so much stand as move, propelling his team ever onwards towards new challenges. Knezović has spent his entire professional life in the furniture business, and somewhat untypically for the CEO of a company, continues to regard product development as his preferred place of work.

Materials & Sustainability – Written in our Core

Natural materials inspire particularly strong feelings, perfectly designed to withstand life’s changing challenges and apt to become more beautiful as they age. When we take something from nature, we feel obliged to give something in return. At Prostoria, we give back by creating responsible furniture whose functionality, durability and comfort result in timeless aesthetics. Our factory operates as a research lab where sustainability is embedded in the design process, and where we use top-quality materials from prototype development right through to full scale production.

Our dedication to quality is reflected in our decision to manufacture all types of furniture in-house, thereby ensuring adherence to high standards. By sourcing solid wood locally, and transporting our furniture directly from our factory with vehicles loaded at full capacity, we reduce our CO2 emissions. Sustainability is a deep-seated way of thinking, written in our core.

Research Based Design

Although it is the importance of design that radically defines our product portfolio and the identity of the brand, we continue to regard design as a tool for ensuring both the authenticity and the quality of the product rather than an end in itself. Design encouraged us to research manufacturing technologies more deeply, and to explore the numerous possibilities offered by our chosen materials. As many will agree, design is not so much a magic potion as a benign spirit that inhabits all aspects of what is a rather complex company, helping the whole body to stay in the full bloom of health.

Far from being planned in advance, the identity of Prostoria grew spontaneously out of its constantly developing language of product design. And if Prostoria did have a manifesto it would boil down to this: achieving the functionality of a product through a combination of understated beauty and supreme comfort. Modernism in the architecture is a legacy that forms the foundation and inspires the design language of our products, as Prostoria originates from Croatia - and Zagreb as its capital - is one of the rare cities in the world with deeply rooted tradition of Modernist architecture.